The Bee investigation found that the university, a state-funded institution that has faced severe budget cuts in recent years, paid the Maryland-based Nevins & Associates communications firm $92,971 to work on its online reputation management relating to the November 2011 spraying incident and surrounding controversy. “This was a moment of shame.”He described the decision to spend public money on hiring PR firms to seek to conceal the incident from search results was “vastly inappropriate”. “This was a moment of resistance,” he said of the 2011 campus-wide protests and pepper-spraying incident. Tom Zolot, who was a senior when he took part in the protest and was also hit with pepper spray, said it was “insulting” to attempt to bury mention of the protest and its handling. They’re trying to erase the history of resistance at UC Davis.” “It’s a personal thing that changed my life. “It bothers me because it’s personal,” he added. “It’s consistent with what has done and she should resign.” “It’s not surprising,” said Ian Lee, who was an 18-year-old freshman when he was pepper-sprayed during the peaceful protest. The information was obtained through a Public Records Act request and is part of a broader investigation by the paper into Katehi’s affiliation with private corporate boards. The photograph and video went viral across the world, prompting a major backlash against the California university and its chancellor Linda PB Katehi, who was accused of using heavy-handed tactics against peaceful activists Students are once again calling for Katehi’s resignation.ĭetails of the attempt to remove references of the pepper-spraying incident were revealed by the Sacramento Bee, which reported that UC Davis hired a communications firm on a $15,000-a-month contract with a goal of eradicating “references to the pepper spray incident on Google”, including “negative search results” for Katehi.
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